Scalability with Webflow: Designing and Developing Polpharma API Website
Creating a user-friendly digital experience to support lead generation in the B2B pharmaceutical sector
Services
Project background
Polpharma API, a European CDMO partner and API manufacturer since 1951, needed to redesign and develop their API division's website to optimize lead generation while creating a modern and user-friendly experience. The existing website was outdated, difficult to navigate, and not effectively converting visitors into qualified leads in the competitive B2B pharmaceutical sector.
Customer challenges
Outdated website design that didn't reflect company expertise
Poor user experience leading to high bounce rates
Ineffective lead generation and conversion processes
Lack of mobile responsiveness for on-the-go professionals
Difficulty showcasing complex pharmaceutical processes clearly
Business challenges
Low conversion rates from website visitors to qualified leads
Competitive disadvantage in digital presence
Inefficient sales funnel and lead qualification process
Brand perception issues due to outdated web presence
Limited ability to track and optimize marketing efforts
Solution
We partnered with Polpharma to redesign and develop their API division's website using Webflow. Our solution focused on creating an intuitive user experience that guides visitors through their pharmaceutical manufacturing capabilities while implementing advanced lead generation mechanisms. We created clear information architecture, compelling visual storytelling, and streamlined contact processes.
Technological stack
Webflow CMS for content management and hosting
Custom JavaScript for interactive elements
API integrations for lead management
Responsive design for all device types
SEO optimization for pharmaceutical industry keywords
Analytics integration for performance tracking
Form automation for lead qualification
Results
Increase in qualified lead generation
Reduction in bounce rate
Improvement in mobile user engagement
Faster page load times
“Our new website perfectly represents our pharmaceutical expertise and has significantly improved our lead generation capabilities in the competitive CDMO market.”
Dr. Michael Kowalski
Business Development Director
Polpharma API
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